Designing Tri-Fold Brochures
Residents produce a brochures trifold to promote the central city enclave as a traditional neighborhood. The brochure trifold opens to reveal snapshots of happy children on a swing set, a couple pushing a baby stroller and majestic oak trees flanking a bungalow. The photos show a quality of life in Southeast Seminole Heights that its residents believe potential home buyers don't know.
Residents want the pamphlet to paint a picture of their central city neighborhood worthy of consideration by house shoppers and commercial developers. It also serves to reinforce the neighborhood's resolve to improve itself, as residents work with Tampa police to rid the streets of drug dealers and prostitutes. "The brochure ... is a tool to show the potential of our neighborhood, and what our neighborhood can be like with some help from the city," said Gregory Colangelo, a member of the Southeast Seminole Heights Civic Association. Colangelo has helped organize residents who live near 15th Street with others from Belmont Heights/Jackson Heights to ask the city for more police protection and commercial redevelopment. Andrew Baker, a vice president of the civic association, said he believes the crime problems will decrease because of greater community involvement. The group plans to assign block captains where they are needed. The brochure touts Southeast Seminole Heights as an old, established neighborhood built on a grid pattern. Its boundaries are Hillsborough Avenue to the north, Dr. Martin Luther King Jr. Boulevard to the south, Interstate 275 to the west and 15th Street to the east. Its main draw are the wood-frame bungalows built in the 1920s, which attract many young professionals looking for inexpensive and moderately priced homes. Southeast Seminole Heights originally was a part of the overall Seminole Heights area before Interstate 275 was built, dividing the original suburban neighborhood in half. The brochure trifold contains information about the neighborhood park, schools, shopping and major roads. It touts being a short trip to destinations such as the University of South Florida, downtown Tampa, Busch Gardens, Raymond James Stadium and Ybor City. Residents are distributing the brochure, mainly at target places such as restaurants, video stores and service stations, where lots of people visit. It contains information for potential developers and business investors. Residents formed a committee to work on the content and hired a freelance writer to put together the copy. Then they found a local small business to handle the mailing and another that would give her a good price on printing. |