From Tri-Fold To Four-Color: Brochures Work
The 68-page tri fold brochure template arrives in High Street travel agents and offers a wide range of accommodation from luxury hotels to guest houses and self-catering chalets as well as a guide to apres-ski and other activities. Despite last year's dissappointing season, the firm is optimistic that skiers will return in their ever-increasing numbers to the Scottish slopes. Whether it's on price, quality or variety, Scottish skiing comes out on top every time. They've got deals to suit all tastes and all pockets - and all without language barriers, flight delays and departure lounge queues.
Ski-mountaineering, ski-touring and Nordic skiing are also featured in the brochure and virtually all the packages are bookable through Hi-Line, the central reservations and information system, which can also tailor individual holidays and arrange car hire and insurance. Copies of the brochure are available from Hi-Line, tourist information centres at areas with ski resorts and the Scottish Tourist Board. Travel companies around the world are leaving Canada's railway out of their travel brochures for next year, a national conference on VIA Rail has been told. And, contrary to federal arguments, it's not because demand is low, Carl Fowler, a Vermont rail-tour operator, said yesterday. Fowler said he brought 400 U.S. tourists to Canada on rail tours over the past 18 months, but has shelved plans for next year. The reason, he said, is uncertainty over proposed federal subsidy cuts to VIA Rail. "My clients have options," he told a two-day think-tank held to find ways of saving VIA Rail. "If the trains are not here, they will go somewhere else." John Lawson, executive director of the 600,000-member Tourism Industry Association of Canada, told the hearing that other travel agents are being forced to make the same decision. The Japanese will go to Australia and Europeans will go to the United States if rail routes are not available in Canada, he said. The federal government is expected to make a decision by the end of the year about the fate of VIA's passenger rail service. It plans to cut its annual subsidy to the crown corporation to $250 million from $642 million over the next five years. Fowler disagrees with Ottawa's contention that demand for passenger rail service is low. This year, he said, his company offered VIA Rail 23 different dates for a tour from Vancouver to Jasper and Banff, Alta., and back to Vancouver. |